Small Business Marketing Promotions - Broadcasting Versus Narrow Casting - A Reason To Know How To Get On Google Maps

I believe the majority of small businesses should find out how to get on Google maps if they want to be successful in attracting new clients.

You do have a choice. You can try to find new customers by broadcasting on TV, radio stations, newspapers, and mass mailings. In that case you will be offering your message to lots of people who are not likely candidates. A number of them won't need your product or service. Others already have a favorite supplier or vendor. If you decide on a marketing strategy that reaches outside your immediate market area, you will be asking new customers to drive by one or more of your competitors. This is alright, I suppose, if you have a lot of money, and nothing better to do with it. Or maybe, the lifetime value of your potential customer is so high that you could afford the inherent waste of mass marketing.

The alternate choice is known as narrow casting. In this approach you concentrate on likely prospects. The easiest, and often cheapest method of doing this, is to be where your prospective customers are looking. To let them locate you.

Should you have a storefront on the freeway, main street or the local mega-mall, your business signage and overall presence are great ways to be located by the passersby who comes to know who and where you stand. But if your market extends beyond your immediate area or individual mall location, that may not be sufficient.

The yellow pages are yet another example of being where people were looking. What was particularly nice about the yellow pages is that a very high percentage of the individuals who took the time to open up their yellow pages were motivated consumers - all set and even eager to conduct business.

Because of the value of that urgency and the corresponding high conversions, the yellow pages became a very lucrative business. They could and did charge quite a bit for their display listings. Rates varied by group and community but ran into the $100's to thousands of dollars a month for a lot of businesses. The good news is that the Google Places Page is free of charge, and has several other benefits as well.

But just because its free, that doesn't mean its without value. Far from it. Knowing how to get on Google maps which show up when prospective customers perform a search on their computer or increasingly their cell phones is crucial for your success.

There are numerous resources for solid information about how to get on Google maps. I know I have written my very own guide that can be acquired from the Kindle store at Amazon as well as my web site. Look for "How To get ON Google Maps" on Amazon or Google and check out your alternatives, and then take action.

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